Clarity is vital

A clear, easy-to-understand translation can contribute greatly to a product's success. Suppose a product has a new interface that improves productivity but that is difficult to get used to at first. A customer who reads a poorly written, difficult-to-understand description of the interface will have a poor impression of the product itself. But a customer who reads a clear description that explains the benefits of the interface and how to take advantage of them will be excited about the product and have a positive impression of it.